Learn more about all of the benefits of working with a Fractional CMO.
A Fractional CMO is a highly experienced Chief Marketing Officer who works with a company for a set number of hours (normally 10-20), a fraction of the number of hours a company would pay a full-time employee. Your company gets executive experience without the full-time cost and overhead.
In addition to creating strategic plans to achieve your goals, they also manage your marketing team and vendors, create systems and processes to ensure marketing is a key asset for the organization and partner with other executives in the organization to align and collaborate.
That’s what I do for healthcare and wellness companies. I’d love to hear what your goals are and help you reach them with marketing that gets results.
For businesses looking to develop their marketing strategy to support growth, working with a Fractional CMO can often times be the best solution. A Fractional CMO is perfect when you are looking for strategic expertise but aren't ready to bring on a full-time leader. It's also a great solution for short-term engagements, such as filling an unexpected CMO vacancy, or maybe you have a team that isn’t performing as you would like or a leader who will be out on maternity or paternity leave and you need someone to bridge the gap. You gain access to fully engaged support similar to an in-house professional, but on an as-needed basis, and at a better cost.
Without the right marketing leadership, many companies have difficulty deploying their resources effectively and they tend to be reactionary with their marketing campaigns rather than proactive.
Every business needs a cohesive marketing strategy. And pulling together all of the integrated components (like PPC, SEO, content marketing, and social media) can be a challenge.
Hiring a Fractional CMO will give you access to high level strategic thinking and a clear roadmap.
Simply put, they have access to a robust pool of resources, bring a fresh perspective (many times uncovering opportunities or gaps that previously went unnoticed) and are the most cost-effective approach to strategic marketing.
We have over 25 years of healthcare and senior living experience working in a variety of settings from large national healthcare systems to individual specialty practices. Some of the areas we support are:
o Health Systems & Hospitals
o Multi-location Medical Groups
o Specialty Practices (Orthopaedics, Cardiology, Bariatrics, etc.)
o Chiropractic
o Dentistry
o Dermatology
o Optometry
o Orthodontist
o Pain Management
o Pediatrics
o Primary Care
o Podiatry
o Urgent Care
o Weight Loss Management
o Aesthetic Medicine
o Fitness & Coaching
o Nutrition/Diet
o Doulas
o Beauty
o Traditional Wellness
o Mind-Body
o Meditation
o Massage Therapy
o Mental Health
o Naturopath
o Chiropractic
o Acupuncture
o Physical Therapy
o Speech Therapy
o Kids Training & Fitness
o Senior healthcare and senior living
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